The idea is simple. The honor society is all about service and making an impact on the community. The slogan, Makin’ our mark, is combined with the fitting play on the phrase with the use of spray paint, and stencil-like elements. It’s meant to appeal to college students on campus, so the design is simple but trendy.
There were also flyers handed out to hundreds of people on campus to raise awareness about Phi Theta Kappa, and what they can do for students-making their impact.
The idea for the flyers was something that would be witty and immediately catch the attention of passersby while they’re being bombarded by hundreds of other people with Word-made flyers saying to check this club out.
The colors for the Phi Theta Kappa shirt and flyer design were black on white due to cost rather than effective communication. The font for the Phi Theta Kappa shirt design was Capture It because of its rough look, and the flyer contained several western typefaces in conjunction with American Typewriter.
T-shirt single color silk screen
Flyer 8.5″ x 11″ print