The idea for the Lone Star College CyFair CyFest posters was to be very colorful and engage young children, while enticing their parents and educating them where the proceeds were going; We were asked to do three different posters, each one with a different target audience and message.
The first one was meant to grab the attention of young children while informing parents of times, location, and cost of the duck races with a small focus on where the proceeds were going. We were asked to use fall colors, so we implemented them in a simple illustration geared towards the kids and used the other two posters as an opportunity to really grab the parents. The font chosen was Futura because it is a part of Lone Star College CyFair’s brand identity.
The second one was meant to further illustrate where the proceeds were going; this one was definitely more for the parents. A simple white background with bold black type and the unmistakable pink ribbon was meant to inform the parents that all proceeds were to benefit the Susan G. Komen for a Cure Foundation. The font chosen for this one was also Futura because it is a part of Lone Star College CyFair’s brand identity.
The third Lone Star College CyFair CyFest poster was more basic and was also meant for the parents and grown folks. We were told to make a simple poster offering the patrons to, Celebrate Cy-Fest with Phi Theta Kappa, so we went with a typographic poster using the requested fall colors again. We just warmed them up a little to make them pop in their environment. The fonts chosen for this one were Niagra Solid and Ballpark Weiner because we were told to just have fun with this one.
All three designs were very simple and deliberate, and they seemed to have served their purpose very well. We’re told for the first time in Cy-Fest history, Phi Theta Kappa sold every last one of their ducks, and was able to raise over $1,200 for the foundation. It always feels good to be a part of something like this.
Poster 11″ x 17″ print