Our creative process is meant to systematically define your goals, so we can reach them effectively. You may be asking yourself, what’s the big idea, though? Well, the big idea is, we want to make sure that you know what’s going on while we’re cranking out your project. This clear creative process will help ensure that everyone’s on the same page from start to finish.
This is where the Client Briefs happen. We find out about you, your business, and your target audience, and we discuss any specifications you may have for the project. The Discovery Step is where problems are addressed, initial solutions are proposed, and quotes and agreements are made.
This is where we see what’s the best solution for your project. We study your business, the market you’re in, and what your end-user is seeking. We look at your competitors to see what they’re doing right in order to do it better and what they’re doing wrong in order to avoid it. The Define Step usually consists of lots of research, sketching, and preliminary concepts.
This is where we start showing you ideas. We work on several of the best concepts from the Define Phase; we refine some, combine some others, and show you the best of the best. You’ll choose the concept that works best for your end-user andprovide some feedback on how it can possibly be better. The Design Step is where the real fun begins for you.
This is where the real refining happens. Your feedback guides changes, and we go through a few rounds of revisions, usually no more than two. The Develop Step goes something like this: refine, revise, develop, scrutinize, progress, modify, refine.
This is where you wonder where we’ve been all your life. We hand over files, implement plans, and launch websites. Excitement ensues. It’s usually the most fun for us because we get to see your excitement. Sign offs and final agreements occur along with continued support. The Deliver Step is where we begin to engage your end user and measure results.
THE STEPS MADE VISUAL
TIMING BY PROCESS STEPS
While it’s different for each project and differs greatly depending on deliverables required, this is a rough visual estimation of time spent in each step.
TIMING BY DELIVERABLES
Each deliverable takes a different amount of time depending on the needs of the project, and some of them can be done in tandem; in fact, they often are. This is also a rough visual estimation.
ENERGY EXPENDED BY YOU
Yes. You have to put in some work too. Actually, we couldn’t do it without you! Relax, you won’t break a sweat or anything. You’ll have to provide some content and valuable feedback.
The blood, the sweat, and the tears
NOBODY SAID IT WAS EASY
Anything worth having is worth fighting for, and your project is no different. There will be stress. There will be sweat. Hopefully there’s no blood, and if there are tears, hopefully they’re tears of joy. Nobody said it’d be easy, but it’ll be worth it.