Marketing and Business gurus have been advising that small business owners brand their businesses with a unique logo and a set of consistent marketing materials for years. We refer to this as a brand identity, and we agree. Your business does need a brand identity.
Goal Setting for business owners can be accomplished by using the SMART Framework. Strive for success by setting, aligning, and tracking your own goals. Create specific, realistic goals that will increase performance and tie them to your company’s overall strategy.
Here at One Call Design we believe that design should go the extra mile, so it’s not only visually appealing, but it serves a purpose as well. Huge thumbs up to IBM for this super creative ad campaign. These guys are awesome!
The amount of time and money people are spending on mobile devices is growing rapidly and yet many businesses don’t have a website optimized for mobile — at what cost?
Writing a good resume can get you the job… or at least it’ll probably put your resume on the top of the pile!
But professional resume design is a skill not everyone has. No worries though, there is help out there. Here is how to create a resume format that will make your skills stand out. Design is important next to content. The grouping, highlighting and placement of the text can help your resume stand out.
If you’ve been online for more than five minutes, you’ve probably got some sort of social network. Furthermore, you can probably tell it’s a pretty visual thing. This holds even more true if you’re trying to market your business using social media.
There’s a lot to remember with all the sizes and character counts on each different network. Well, fear no more. The awesome folks over at Tent Social have hooked it up with a comprehensive guide for social media image dimensions.
That seems kind of rude! Nope. Not at all.
If you’re entering your first real design project, you may be surprised at the whole process, but one of the bigger shockers seems to be the iteration process, better known to normal people as revisions.
Why are designers so crazy about typography? Type is power; that’s why we’re so crazy about it! What IS typography, though? Whether you’re a client undertaking their first real graphic design project or you’re a seasoned veteran designer that just needs a refresher, here’s a useful list of the whats and whys of choosing typefaces. From differences between serifs and sans serifs, to X-heights, squooshing and tittles, there’s something here for everyone.